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Lebron James to promote Dunkin’ Donuts in Asia

By Associated Press

 |  Globe Staff  

  March 05, 2012

Dunkin’ Brands Inc. said that NBA superstar Lebron James has agreed to promote Dunkin’ Donuts and Baskin-Robbins ice cream in Asia where the company has about a third of its stores. James will promote Dunkin’s brands in China, Taiwan, India, and South Korea through advertisements, online media, and in-store marketing, said Dunkin,’ which is headquartered in Canton. James will also make personal appearances in Asia after the season ends in June.

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