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PJA is named ad agency of record by hardware store chain

PJA Advertising + Marketing, an ad agency with offices in Cambridge, said it has been named agency of record for a Kansas-based chain of hardware stores with 88 locations in such states as Kansas, Missouri, and Texas.

The chain is Westlake Ace Hardware. Billings of the account were not disclosed.

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Westlake Ace Hardware’s ad business was previously split between two agencies --- Barkley Advertising in Kansas City and Bozell, headquartered in Omaha.

In a statement, PJA president Mike O’Toole said, “We’re excited to integrate digital and social channels with database marketing to get Westlake’s story out there and help them hold their own against the big box stores.”

Chris Reidy can be reached at reidy@globe.com.
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