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The Boston Globe


Companies scramble to use Pinterest

Businesses still uncertain how to make most of latest social networking phenomenon

For America’s Test Kitchen, there was no way to avoid Pinterest, the fast-growing, photo-sharing social network.

Late last year, Pinterest was eagerly embraced by food bloggers - exactly the people America’s Test Kitchen, a Brookline publisher of cookbooks and food magazines, wanted to reach. But many of the recipes that the foodies were sharing, or “pinning,’’ were not up to its standards. How could it interact with users without endorsing recipes of lower quality?

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