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Mullen’s mediahub lands account for National Geographic TV channels

By Chris Reidy

 |  Globe Staff  

  March 19, 2012

Boston ad agency Mullen said its media-buying unit, known as mediahub, has been awarded the business of National Geographic TV channels after winning an agency review. Financial details of the new account were not included in mediahub’s press release. The budget for the work that mediahub will handle is estimated at around $40 million. According to mediahub, it will be responsible for media planning and buying across all traditional and digital media platforms as National Geographic looks to grow its viewership with ads that it mostly created on its own.

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