Business

Kraft Foods to rename snacks company Mondelez

Daniel Acker/Bloomberg News/File

Kraft products include Oreo cookies and Jell-O.

NORTHFIELD, Ill. - Kraft Foods Inc. said Wednesday that its new global snacks company will be named Mondelez International Inc.

Mondelez was inspired by the suggestions of two Kraft employees. It is intended to evoke the idea of a “delicious world’’ as “monde’’ is derived from the Latin word for “world’’ and “delez’’ as an expression of “delicious.’’

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Kraft said in August that it would be splitting in two by the end of 2012 so both sides of the business could focus better on their priorities.

The North American grocery business will continue to carry the company name as Kraft Foods Group, selling products such as Maxwell House coffee and Oscar Mayer meats. Its larger global snacks business will take on the new name and sell Trident gum and Cadbury chocolates in fast-growing countries worldwide.

The company’s shareholders will be asked to approve the name at a meeting in May. If approved, the name will take effect before the end of the year. The company has also reserved the stock symbol MDLZ.

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