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Fuseideas lands ad account for the Bermuda Department of Tourism

Somerville ad agency Fuseideas said Friday that the government of Bermuda has awarded it the business of the Bermuda Department of Tourism.

Fuseideas won the account following a competitive bid process.

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The department has an estimated marketing budget of $13 million.

Fuseideas has experience in the tourism industry. Fuseideas has done work for the Massachusetts Office of Travel and Tourism as well as the Maine Office of Tourism, among others.

According to Fuseideas, 65 percent of Bermuda’s tourists come from either Greater Boston or the New York City tri-state area.

Fuseideas is a 50-person agency. Current clients include Adidas, ESPN, the Massachusetts State Lottery, and Verizon Wireless.

Chris Reidy can be reached at reidy@globe.com.
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