You can now read 10 articles each month for free on BostonGlobe.com.

The Boston Globe

Business

Fuseideas lands ad account for the Bermuda Department of Tourism

Somerville ad agency Fuseideas said Friday that the government of Bermuda has awarded it the business of the Bermuda Department of Tourism.

Fuseideas won the account following a competitive bid process.

Continue reading below

The department has an estimated marketing budget of $13 million.

Fuseideas has experience in the tourism industry. Fuseideas has done work for the Massachusetts Office of Travel and Tourism as well as the Maine Office of Tourism, among others.

According to Fuseideas, 65 percent of Bermuda’s tourists come from either Greater Boston or the New York City tri-state area.

Fuseideas is a 50-person agency. Current clients include Adidas, ESPN, the Massachusetts State Lottery, and Verizon Wireless.

Chris Reidy can be reached at reidy@globe.com.

You have reached the limit of 10 free articles a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than $1 a week