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Innovation Economy

Mobile payment app aims to create loyalty

By Scott Kirsner

 |  Globe Correspondent  

  March 25, 2012

Seth Priebatsch, 23, has a big vision for his Cambridge company, SCVNGR. He wants to dominate the market for mobile payments, allowing cellphones to be used in place of cash or plastic to buy things. Already, 250 businesses around Boston allow consumers to use SCVNGR’s LevelUp mobile app to pay. The system, deployed in eight other cities, is handling more than $1 million in transactions each month. One analyst believes the only app used by more consumers today for mobile payment is the Starbucks app.

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