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John Hancock readies new ad campaign with the theme of, ‘You Are Not Alone’

By Chris Reidy

 |  Globe Staff  

  March 26, 2012

John Hancock Financial Services said Monday that it plans to launch an ad campaign later this month with the theme of, ‘‘You Are Not Alone.” This is the first campaign under Boston-based Hancock’s new chief marketing officer, David Longfritz. Boston ad agency Hill Holliday created the campaign. The campaign will be seen on TV and online. It continues the company’s tradition of using ads that feature consumers having “intimate conversations” about their personal finances.

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