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Dunkin’ Donuts partners with Jerry Jones, Troy Aikman to open 50 Dallas/Ft. Worth restaurants

Dunkin’ Donuts today said that a group led by Dallas Cowboys Football Club owner and Jerry Jones and former quarterback Troy Aikman plan to open at least 50 new Dunkin’ Donuts restaurants throughout the Dallas/Fort Worth region over the next five years.

There are currently 19 Dunkin’ Donuts restaurants in North Texas, including four locations at DFW Airport and a new restaurant that recently opened in McKinney, Texas. Another Dunkin’ Donuts restaurant is scheduled to open in Southlake in mid-April.

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Under the agreement, Dunkin’ Donuts, the Jones Family, and Aikman will share ownership of the new Dunkin’ Donuts restaurants and 11 of the 19 existing locations. Together, Dunkin’ Donuts, the Jones Family and Aikman will be jointly responsible for strategic planning, expansion and marketing, with Dunkin’ Donuts responsible for the operations of the restaurants.

In 2009 Dunkin’ Donuts entered into a partnership with the Dallas Cowboys Football Club as the official coffee for the team.

Dunkin’ Donuts is the official coffee provider for many professional teams, including the Boston Red Sox, New York Yankees, New York Mets, New York Giants, New York Jets, New England Patriots, Boston Bruins, Philadelphia Eagles and Washington Capitals.

The expansion of Dunkin’ Donuts in the Dallas/Fort Worth area is part of the Company’s goal to more than double its current footprint of 7,000 restaurants in the United States over the next 20 years.

D.C. Denison can be reached at denison@globe.com.
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