Facebook alum Kevin Colleran joins General Catalyst
General Catalyst Partners, a venture capital firm with offices in Cambridge, announced Monday that early Facebook employee Kevin Colleran is joining the firm as a venture partner. At Facebook, Colleran was the second-most tenured employee at the time of his departure behind founder and chief executive Mark Zuckerberg. Colleran developed the initial advertising programs for the social network and worked with the likes of Procter & Gamble, Johnson & Johnson, and Coca Cola. in helping those brands adapt their marketing efforts to social media.