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What are campus fashion-plates wearing these days? Try North Face and Ralph Lauren

By Chris Reidy

 |  Globe Staff  

  April 05, 2012

Which fashion brands do college students think are the coolest? According to a new survey, it’s a virtual tie between The North Face and Ralph Lauren. The survey of 1,100 college students is from Campus Entertainment, a marketing firm with offices in Boston. According to the firm, The North Face was cited as the coolest brand by 43 percent of the survey’s respondents. Ralph Lauren was cited by 42 percent. Other brands mentioned include American Eagle, Calvin Klein, and Levi’s.

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