You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

iRobot turns attention to consumers

Anticipating a drop in military orders, iRobot targets consumers with $10m ad campaign

The Roomba from iRobot Corp. is already an Internet sensation, starring in YouTube videos of babies and kittens ridding the self-propelled vacuum cleaners.

So to create its new ad campaign for the Roomba, the Bedford company returned to YouTube, hiring a dancer whose online robot dance video has 43 million views.

Your comment is subject to the rules of our Posting Policy

This comment may appear on your public profile. Public Profile FAQ

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week