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The Boston Globe

Business

Millennials have distinctive buying habits, new study finds

Millennials --- the roughly 79 million Americans between the ages of 16 and 34 --- favor brands that have Facebook pages and mobile websites; millennials are more likely to shop for groceries at convenience stores than middle-age folks, and they are more receptive to cause marketing campaigns.

Those are some of the findings from a new survey conducted by the Boston Consulting Group, the marketing services firm Barkley, and Service Management Group.

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