Get unlimited access to Bruins cup coverage - Just 99¢

The Boston Globe

Business

Boston.com

Millennials have distinctive buying habits, new study finds

By Chris Reidy

 |  Globe Staff  

  April 16, 2012

Millennials --- the roughly 79 million Americans between the ages of 16 and 34 --- favor brands that have Facebook pages and mobile websites; millennials are more likely to shop for groceries at convenience stores than middle-age folks, and they are more receptive to cause marketing campaigns. Those are some of the findings from a new survey conducted by the Boston Consulting Group, the marketing services firm Barkley, and Service Management Group. As for the perception that millennials are lazy consumers, that’s way off base.

Stay with the story. Get full access to BostonGlobe.com for just 99¢

Unlimited access to BostonGlobe.com for only 99¢ for the first 4 weeks. You can cancel at any time.

  • The FULL story all day: Enjoy all of the high-quality, in-depth journalism in the print edition of the Boston Globe — plus breaking news that's updated 24/7.
  • A truly reader-friendly format: It's online news that looks and reads just like the newspaper — uncluttered, uninterrupted.
  • Breakthrough technology: The responsive design automatically adapts content so it always reads perfectly on the digital device of your choice.
Get started today

Free access for home delivery subscribers.

Just need to link your home delivery account; one easy step.

Link my home delivery account

BostonGlobe.comSubscriber Log In

Contact us for help

  • Phone

    888-MY-GLOBE

    Monday-Friday 6:00 a.m.- 5:00 p.m.

    Saturday, Sunday and Holidays 7:30 a.m.- 12:00 noon

  • Chat

    Start a chat

    Monday-Sunday 8:00 a.m.- 5:00 p.m.

  • E-mail

    support@bostonglobe.com