Maria Fei, LouisBoston’s vice president of operations, confirmed plans for opening a satellite store of roughly 200 square feet. Since 2010, LouisBoston has occupied a two-story, 20,000-square-foot building at Fan Pier on the Boston waterfront.
Fei said that LouisBoston and the Mandarin Oriental cater to a similar upscale clientele and when the hotel approached LouisBoston about the possibility of a satellite location, the retailer concluded that having a small store at the hotel would be good exposure for its brand.
Until about two years ago, LouisBoston leased a Back Bay marquee property, a building that had once been home to the New England Museum of Natural History.
It was big news when LouisBoston announced plans to vacate that space when the store’s lease expired. Given Newbury Street’s reputation as perhaps the trendiest shopping area in the city, LouisBoston’s subsequent decision to relocate to the waterfront was seen as a bold move. At the time, many still regarded the waterfront as a largely undeveloped neighborhood that was cut off from the rest of the city.
In 2009, LouisBoston owner Debi Greenberg said the new waterfront store “will set the tone and personality for taking luxury into a new direction.”