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Hill Holliday says lottery account not the right fit

By Casey Ross

 |  Globe Staff  

  April 20, 2012

After making commercials for the state lottery for decades, Boston advertising giant Hill Holliday said Thursday it will not seek to renew its contract with the agency. A spokeswoman for Hill Holliday said the lottery’s ad contract no longer fits within its business model, which now involves creating campaigns for corporate giants such as Bank of America Corp., Liberty Mutual Insurance Co. and Dunkin’ Donuts, among others.

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