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The Boston Globe

Business

Berklee College of Music becomes a YouTube star

Berklee College of Music’s pioneering use of online video to attract students from around the globe has earned an unusual distinction from Internet search giant Google Inc., which will make a special effort to turn the Boston school into a YouTube star.

On Monday, Google - which owns YouTube - named Berklee as one of nine “YouTube ambassadors,’’ organizations that have been particularly effective at using the site to reach new customers.

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