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Berklee College of Music becomes a YouTube star

By Michael B. Farrell

 |  Globe Staff  

  April 23, 2012

The Berklee College of Music’s pioneering use of online video has earned a unique distinction from Internet search giant Google Inc. On Monday, Google - which owns YouTube - named Berklee as one of nine “YouTube ambassadors,’’ organizations that have been particularly effective at using the site to reach new customers. “What it really comes down to is, they are essentially a small business that has picked out a niche,’’ said Baljeet Singh, group product manager for YouTube.

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