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Pepsi, Twitter partner on concerts

Associated Press

  May 01, 2012

PepsiCo Inc. is tweeting to a new generation of music lovers. The No. 2 soda company said Monday that it’s partnering with Twitter to provide streaming videos of live music concerts to Pepsi’s followers on the social networking site. The deal is part of Pepsi’s new global ad campaign that will also feature a TV ad with singer Nicki Minaj.

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