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Yahoo to double Olympics staffing in London

Yahoo is sending 25 people from around the world to cover the Summer Games in London - a presence about “twice as big’’ as it had in the Winter Games.

AP/File

Yahoo is sending 25 people from around the world to cover the Summer Games in London - a presence about “twice as big’’ as it had in the Winter Games.

LOS ANGELES - Yahoo plans to double its Olympics presence this summer, aiming to be the top website for the fourth straight Games.

Yahoo is sending 25 people from around the world to cover the Summer Games in London - a presence about “twice as big’’ as it had in the Winter Games - including US gold medal winners Shannon Miller and Dan O’Brien and many of its columnists and reporters.

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Despite not paying for exclusive rights to cover the games, Yahoo says it has been the number one destination for Olympics coverage for the past three games. In February 2010, Yahoo Sports had 32 million unique visitors and 254 million page views for the Vancouver Games, it says. Second-place NBC, which paid for exclusive US broadcast rights, had 19 million visitors and 251 million page views. NBC, which agreed to pay $4.4 billion for the US rights to carry the Games through 2020, lost $200 million on the Winter Olympics. By contrast, Yahoo’s Olympics coverage is profitable, said Ross Levinsohn, Yahoo’s head of global media.

“These games will be the biggest revenue driver we’ve ever had for an event by a long shot,’’ he said.

The Summer Games will represent a test of Levinsohn’s broadened role of overseeing Yahoo’s global media efforts. Previously, he oversaw media for the Americas.

The event also represents Yahoo’s bigger push into video.

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