To continue getting breaking news and the full stories from The Boston Globe, subscribe today.

The Boston Globe

Business

Boston.com

Jessica Alba in Cambridge for venture capital firm

By Michael B. Farrell

 |  Globe Staff  

  May 02, 2012

Actress Jessica Alba joined the local technology set Tuesday to plug her e-commerce start-up, The Honest Co., which sells ecofriendly baby products. Alba was the keynote speaker at the annual meeting of General Catalyst Partners, a Cambridge venture capital firm that in March led a $27 million round of funding for her company. Alba joined hundreds other entrepreneurs and investors for the gathering at The Charles Hotel in Harvard Square.

Stay with the story. Get full access to BostonGlobe.com for just 99¢

Unlimited access to BostonGlobe.com for only 99¢ for the first 4 weeks. You can cancel at any time.

  • The FULL story all day: Enjoy all of the high-quality, in-depth journalism in the print edition of the Boston Globe — plus breaking news that's updated 24/7.
  • A truly reader-friendly format: It's online news that looks and reads just like the newspaper — uncluttered, uninterrupted.
  • Breakthrough technology: The responsive design automatically adapts content so it always reads perfectly on the digital device of your choice.
Get started today

Free access for home delivery subscribers.

Just need to link your home delivery account; one easy step.

Link my home delivery account

BostonGlobe.comSubscriber Log In

Contact us for help