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Latest Nook e-reader is apt to make customers glow

By Hiawatha Bray

 |  Globe Columnist  

  May 03, 2012

If you can’t be first to market, you may have to settle for making better products. That’s Barnes & Noble Inc.’s strategy for its Nook line of e-book readers, and I’d say it’s working. Microsoft Corp. just slipped Barnes & Noble $300 million in exchange for a stake in the Nook business - that’s a pretty strong vote of confidence. And the new Nook Simple Touch e-reader, featuring an impressive upgrade called GlowLight, is another confidence builder. At $139, it’s the best “pure’’ e-book reader available.

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