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Pepsi will use Michael Jackson’s image in promotions once again

Associated Press

  May 04, 2012

PepsiCo Inc. is going on a reunion tour with The King of Pop. The Purchase, N.Y.-based company announced its deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing push. The nature of the promotion will vary by country, but will include special edition cans bearing Jackson’s image, a TV ad in some markets, and chances to download remixes of some of Jackson’s most famous songs.

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