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The Boston Globe

Business

E-retailer hopes to boost Boston’s hip factor

Karmaloop is on a $200,000 mission to make its home city of Boston as hip as the clothing it sells.

The 12-year-old company - it’s an online seller of so-called streetwear that says it is battling McFashion - is investing that amount to establish the Future Boston Alliance, a nonprofit advocacy organization that will be launched Wednesday. The alliance, which Karmaloop says is being formed to help invigorate the local creative economy, will lobby City Hall to relax regulations and allow for more 24-hour services and restaurants. The idea is to make the city more attractive for the artists, musicians, and designers who could start small businesses here.

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