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E-retailer hopes to boost Boston’s hip factor

By Michael B. Farrell

 |  Globe Staff  

  May 14, 2012

Online streetware seller Karmaloop is on a $200,000 mission to make its home city of Boston as hip as the clothing it sells. The 12-year-old fashion company is investing that amount to establish the Future Boston Alliance, a nonprofit advocacy organization being launched Wednesday. The alliance, which Karmaloop says is being formed to invigorate the local creative economy, will lobby city hall to allow for more 24-hour services in Boston, and attract more artists, designers, and musicians.

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