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HubSpot is sold on e-mail marketing

Begins offering that option in its menu of services

By D.C. Denison

 |  Globe Staff  

  May 15, 2012

When Cambridge marketing software firm HubSpot Inc. launched in 2006, e-mail pitching was considered old-fashioned and spam-riddled. Consumers struggling with e-mail overload were often not receptive to more electronic clutter. HubSpot didn’t build its own e-mail marketing products. That changes on Tuesday, when HubSpot will at last offer tools to manage, create, and track e-mail marketing campaigns in its standard menu of services. It’s a mark of how much life the company thinks is left in the old Internet standby.

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