Innovators | Clean tech
The machine that makes recycling a game
Shanker Sahai, Greenbean Recycle
Shanker Sahai, founder of Cambridge start-up Greenbean Recycle, is turning the drudgery of recycling bottles and cans into an eco-game, a sort of FarmVille of trash disposal. The new company has created a high-tech machine that is both recycling depot and game arcade. A bar code reader counts each bottle or can, gives instant green feedback - “one aluminum can, 500 watts saved’’ - and electronically transfers the five-cent deposit to a PayPal or other account.