Business

Lacrosse is creating a retail splash

As the sport takes hold, retailers are gaining customers

Brookline third-grader Beau Keough considers himself more than a dedicated lacrosse player. At 9 years old, he is already a lax bro, one of a growing group of young lacrosse enthusiasts who have cultivated a laid-back lifestyle to pair with the high-energy field sport.

“You have to have a lot of the stuff, wear it a lot of the time,’’ said Keough, who plays on the town team. “Lacrosse is cool.’’

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