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Speculation lifts Ancestry.com

Workers in China entered information from forms so data from the 1940 US Census can be searched online.

Todd Jensen/Associated Press/File 2012

Workers in China entered information from forms so data from the 1940 US Census can be searched online.

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Ancestry.com Inc., the family history research website, is weighing a sale and working with Qatalyst Partners to find buyers, according to a person with knowledge of the situation. The Provo, Utah, company probably will attract interest from private equity firms, said the person, who declined to be identified because the process is private. Ancestry.com has a market capitalization of about $1.1 billion based on Wednesday’s closing share price. Social network providers, such as Google and Facebook, may see value in adding a family-centric service, said one analyst. Heather Erickson, a spokeswoman for Ancestry.com, declined to comment. A Qatalyst spokeswoman did not respond to a comment request.

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