Franklin Park Zoo unveils logo to mark 100th anniversary
Boston ad agency Forge Worldwide said it has designed a “ZOO100” logo to help Franklin Park Zoo mark its 100th anniversary. A 15-second TV ad is also set to begin airing, said Forge Worldwide, which is doing the work pro bono. Another part of the assignment: Create a marketing campaign for the new Zoorassic Park Exhibit. The exhibit features life-size animatronic dinosaurs.