A company that provides customer support call services to other companies has opened a facility in New Bedford that could mean up to 100 new jobs.

UpSource Inc.’s 10,000-square foot facility that opened Tuesday provides services to a variety of industries, including retail, health care, and telecommunications.

UpSource currently employs about 60 people locally and aims to increase its staff to 75 by October and 90 in January. The company, which also operates call centers in Nova Scotia and Oklahoma, has a total of 380 employees.

Officials welcomed the call center as both a job creator and a good reuse for old mill space.

The company’s founder tells The Standard-Times that UpSource strives to offer good wages and benefits rather than follow the trend toward call center ‘‘sweatshops.’’