LOS ANGELES — Yahoo is taking another step toward original news programming.
The website is partnering with CNBC to produce original financial news stories and video. It will feature CNBC content prominently on the Yahoo Finance page. CNBC, the pay TV channel owned by Comcast Corp.’s NBC Universal, airs shows such as ‘‘Fast Money,’’ “Mad Money with Jim Cramer,’’ and ‘‘Squawk on the Street.’’
Starting immediately, Yahoo will feature a breaking news ticker, new material on stock quote pages, and other content produced by the CNBC newsroom. In one of the first examples of the partnership, CNBC international correspondent Michelle Caruso-Cabrera will collaborate with Yahoo to cover the upcoming Greek parliamentary elections and investor concerns about the eurozone.
Yahoo vice president of news and finance Rob Barrett said the partnership is similar to Yahoo’s deal with ABC News, which began in October.
The two companies will bear their own costs of paying reporters and other staff but will share revenue. Barrett said the combined offering should take advantage of growing demand for online video advertising. Combined, the companies reach more than 40 million people in the United States online every month.
‘‘This partnership represents a paradigm shift for Yahoo,’’ Barrett said in an interview.
The companies will be able to use search data to help determine the content they’ll produce for visitors. They also aim to match original video with the interests of advertisers.