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The Boston Globe

Business

Social media make a play for youth sports

Facebook-like Web start-ups targeting youth sports

Bad news for every parent who struggles to get a teenager away from the digital screen and out into the fresh air: Social media have invaded youth sports.

A growing number of Web start-ups are making their play to bring youth baseball teams, soccer leagues, and hockey clubs into the era of Facebook and Twitter by offering Internet platforms designed to link coaches, parents, and players. These specialized networks offer the digital means to swap game photos, share team updates, and keep track of who’s responsible for halftime snacks. And they provide a good excuse to break out a smartphone, even in the middle of a game.

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