Farmers markets grow with high-tech advances
With new phone apps and other technology, farmers markets are shifting from a cash-only business, and drawing more customers
Technology has come to farmers markets and it is transforming a cash-only business model that has remained relatively unchanged for centuries. Across the state, these modern-day bazaars are adopting wireless technologies, smartphone apps, and other advances to process electronic payments, promote their wares, and establish virtual markets where customers can buy from dozens of Massachusetts farms over the Internet. As a result, farmers and other vendors are increasing sales as technology allows customers across the income scale to buy more local foods.