Some start-ups forgo receptionists
Firms with a high-tech bent or shoestring budget are rethinking the traditional way visitors are welcomed
Many start-ups are deciding it’s not smart business to station a friendly employee in the lobby to greet visitors. Some fledgling companies would rather apply the salary to a position they consider more important, while others figure a reception area is poor use of expensive real estate. In a shaky economy, they say, projecting an image of frugality is crucial. That thinking is creating challenges for architects who are being asked to design office entrances modest in size and unmanned, but still welcoming.