Business

New Lincoln sedan to rival Lexus

DETROIT — Ford is taking aim at Lexus with a new Lincoln luxury sedan that goes on sale this fall.

Ford said Tuesday that the Lincoln MKZ will start at $35,925. That’s $175 less than the Lexus ES 350.

The MKZ is a critical product for Ford, which is trying to revamp the Lincoln brand after years of neglect. It’s the first in a string of new Lincolns that Ford plans to roll out over the next three years.

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Among the MKZ’s features is an all-glass roof that opens automatically and slides over the back window, giving both front and rear passengers a convertible-like ride. It has Lincoln’s split-wing grille, one of the brand’s most recognizable features. But designers toned it down after complaints about the ungainly maw on the most recent Lincoln sedans.

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Ford first revealed the new MKZ midsize in January, but didn’t reveal the price until now. The price tag sets Lincoln up as a rival to Lexus, which was the third highest-selling luxury brand in the United States last year behind BMW and Mercedes-Benz. Lincoln was the top-selling US brand in 1998, but it was eclipsed by Lexus for most of the next decade.

Associated Press