In June, a team of MIT alumni launched an online fund-raising campaign, hoping to raise at least $30,000 to produce a men’s dress shirt using high-tech synthetics to regulate heat and an antimicrobial coating to minimize odors. A month later, they had raised almost $430,000 from 2,541 individuals who wanted to be the first in their offices to show up with a button-down shirt from Ministry. The success of the campaign may put Ministry on the path to becoming the next hot apparel brand.
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