On June 6, a team of MIT alumni launched an online fund-raising campaign that they hoped would boost the apparel company they started last year, Ministry of Supply. They hoped to raise at least $30,000 to start producing a men’s dress shirt that uses high-tech synthetics to regulate heat — and an antimicrobial coating to minimize odors.

“Absolutely, we were nervous” about hitting the goal, admits cofounder Aman Advani. To get there, they needed to collect $1,000 a day of preorders for their new Apollo shirt over the month-long campaign on the fund-raising website Kickstarter — far more than what the Boston company was selling on its own website.