Boston ad agency Forge Worldwide said it is working on a pro bono branding update assignment for the Rodman Ride For Kids, an umbrella matching gift charity raising funds for youth-focused social service agencies in Massachusetts.

The Ride’s honorary chairman is New England Patriots star Tom Brady. This year’s Ride, a 25, 50, and 100-mile noncompetitive cycling tour, is scheduled for Sept. 29.

Forge Worldwide said it is developing a social media program, centered on a Facebook application, to spread the word and increase online donations. Forge said it is also developing outdoor advertising and updating the organization’s logo and tagline.

Other Forge Worldwide clients include Dragon Speech Recognition Software, SBLI, Spaulding Rehabilitation Network, and Rockland Trust.