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The Boston Globe

Business

Website connects bands, venues

Berklee College of Music grad’s online service connects venues and performers that might not otherwise meet

How do you turn a hotel bar into the newest hipster hangout?

When the Renaissance Hotels chain wanted to find a way to draw under-30 travelers, it turned to Sonicbids Inc., a Boston tech company with a connection to hundreds of thousands of live music acts across the country. Specialty hotel chains such as Renaissance market themselves as destination hotels by offering events like art exhibits, poolside parties, and live music from emerging bands.

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