CAMDEN, N.J. — Campbell Soup is tapping Andy Warhol for another 15 minutes of fame.
The world’s biggest soup maker plans to introduce special-edition cans of its condensed tomato soup bearing labels reminiscent of the pop artist’s paintings at Target stores starting Sunday. The 1.2 million cans will cost 75 cents each.
Campbell Soup Co.’s embrace of Warhol’s iconic imagery is a switch from its initial reaction, when the company considered taking legal action before deciding to see how the paintings were received by the public.
‘‘There’s some evidence to show there was a little bit of concern,’’ said Jonathon Thorn, an archivist for Campbell Soup. ‘‘But they decided to take a wait-and-see approach.’’
By 1964, however, the company realized the paintings were becoming a phenomenon and embraced the depictions.
Campbell has sold Warhol-inspired cans on two other occasions, although on much smaller scales. In 2004, the company sold 75,000 four-packs of Warhol-inspired cans at Giant Eagle, a Pittsburgh-based supermarket operator. During the holiday season in 2006, the company sold 12,000 units at Barney’s in New York.