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The Boston Globe

Business

UGG hoping Tom Brady draws men to market

Pats QB helps pump up new ad campaign

For Tom Brady, September doesn’t just mark the beginning of football season — it’s also the start of fall fashion season.

The Patriots quarterback is set to appear Tuesday in a new ad campaign for footwear and fashion company UGG Australia, famous for its ubiquitous sheepskin boots. The company is trying to build on the success of its women’s line and expand into the men’s footwear market, which is where Brady comes in.

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