UGG hoping Tom Brady draws men to market Pats QB helps pump up new ad campaign ← Related Article Visit The Boston Globe Share on Twitter Share on Facebook Comment on this Scroll to top of page UGG UGG Australia has brought Tom Brady back for a second go-round to pitch its products, this time with a campaign aimed squarely at men. M&C Saatchi Los Angeles The company is trying to build on the success of its women’s line and expand into the men’s footwear market, which is where Brady comes in. M&C Saatchi Los Angeles A TV spot, titled “Invisible Game,” projects an image of Brady spinning football magic in an airport. M&C Saatchi Los Angeles Passengers and airport employees get in on the make-believe game as a UGG-wearing Brady calls a play. M&C Saatchi Los Angeles The campaign, a blend of television, digital, print, and outdoor ads, will feature Brady wearing various shoes from the UGG for Men line. M&C Saatchi Los Angeles Brady is “pretty close to the perfect package for an advertiser or sponsor,” said sponsorship consultant Jim Andrews. M&C Saatchi Los Angeles "He’s a leader in his field, he’s obviously attractive, and he’s articulate, not arrogant," said UGG Australia president Connie Rishwain.