September 04, 2012
UGG Australia has brought Tom Brady back for a second go-round to pitch its products, this time with a campaign aimed squarely at men.
M&C Saatchi Los Angeles
The company is trying to build on the success of its women’s line and expand into the men’s footwear market, which is where Brady comes in.
A TV spot, titled “Invisible Game,” projects an image of Brady spinning football magic in an airport.
Passengers and airport employees get in on the make-believe game as a UGG-wearing Brady calls a play.
The campaign, a blend of television, digital, print, and outdoor ads, will feature Brady wearing various shoes from the UGG for Men line.
Brady is “pretty close to the perfect package for an advertiser or sponsor,” said sponsorship consultant Jim Andrews.
"He’s a leader in his field, he’s obviously attractive, and he’s articulate, not arrogant," said UGG Australia president Connie Rishwain.