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Amazon adds films; Netflix slips

The number of titles on Prime has more than doubled since Amazon debuted the Kindle Fire media tablet a year ago. Above, Amazon’s video-streaming app for the Apple iPad.

Sam Mircovich/Reuters

The number of titles on Prime has more than doubled since Amazon debuted the Kindle Fire media tablet a year ago. Above, Amazon’s video-streaming app for the Apple iPad.

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Amazon.com cut a deal with pay-TV channel Epix to add movies to Amazon Prime Instant Video, ratcheting up the rivalry with Netflix. Amazon may unveil a new Kindle Fire this week that comes with a free month of Prime. The goal “is to keep people in their ecosystem, and that’s what they’ve done by adding more content,” said analyst Edward Williams.

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