Joseph Schlesinger of Somerville needed $13,000 to develop what he thought was a pretty cool product idea: do-it-yourself kits for gadget enthusiasts to assemble and program their own spider-like robots. So he turned to Kickstarter.com, the online resource for raising money from the general public — or “crowdfunding” — all sorts of creative projects, from independent films to iPhone accessories to oddball art projects.
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