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The Boston Globe

Business

Design firm looks to reinvent toothbrush

For Jake Felser and Ollie Haas, the toothbrush is too central to personal hygiene to be treated as a throwaway.

Recent graduates of Franklin W. Olin College of Engineering, they see a business opportunity in rescuing the toothbrush from the heap of throwaway plastic products: a line of brushes with replaceable heads and handles made of wood or aluminum that last for months, if not years.

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