Design firm looks to reinvent toothbrush
Jake Felser and Ollie Haas see toothbrushes as more than pieces of plastic with bristles for cleaning your teeth. To them, toothbrushes should be household fixtures — durable, sustainable, built to last for months or even years. Their small start-up, LittleBonsai, launched ReBrush, a line of toothbrushes with disposable heads and handles constructed from wood or aluminum, rather than plastic. These handles will last up to two years, making ReBrush an ecofriendly alternative to drugstore models and battery-powered electric teeth cleaners.