Tesla Motors, a California company that makes luxury electric vehicles, is gearing up to open a showroom at the Natick Mall, its first in New England.

The showroom is scheduled to open Friday and will be the company’s 16th retail location in North America.

Visitors will be able to ogle the Model S, a sedan with a starting price of $57,400. The entry-level model is equipped with a battery that gives the car a range of roughly 160 miles before it needs to be recharged.

People who buy a Tesla are eligible for a federal tax credit of $7,500, the company noted.

Tesla’s strategy has been to reinvent the “car buying experience,” in part by locating its showrooms in malls and other places with high foot traffic, the company said.