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The Boston Globe

Business

Dunkin’ Donuts lays claim to ‘best coffee in America’ trademark

Lots of brewers brag about having the best coffee in America. But Dunkin’ Donuts now wants the exclusive rights to the slogan.

The Canton coffee chain last week applied for the trademark “Best Coffee in America” with the US Patent and Trademark office. Records show it is one of more than 100 trademarks the company has sought, but most of the others are for specific products like “Coffee Coolatta” rather than claims of superiority.

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