A 55-inch flat screen television hangs above the maple wood bar where Sam Adams is on tap and a bottle of Maker’s Mark whiskey cozies up to swatches of Italian wool.
In this second-story boutique on Newbury Street, Alton Lane’s founders are trying to revolutionize the male shopping experience with private appointments, free drinks, leather couches, a body scanner, handwarmers — and of course, the custom clothes they are trying to sell.
Comments
Free alchohol? Are they just off the bus? Illegal in MA and won't last long.
commented too soon: So the Liberty Hotel can't serve a glass of champagne when you check in, but stores can give out booze? weird.
I detest clothes shopping. Not sure how paying twice as much and getting a free beer and a peek at ESPN solves that ...