MFS Investment Management, a global money management firm based in Boston, said Tuesday that it has unveiled its new brand advertising, which features the theme, “Investment Management for Investment Managers.”
The campaign is aimed at professional investors. Print ads are set to appear in such publications as the Wall Street Journal, Barron’s, and the Economist, MFS said. Plans also call for to selected ticker sponsorships on CNBC and Bloomberg cable TV outlets. Ads build on MFS overarching marketing mantra of, “Building Better Insights.”
The ads were developed by Allen & Gerritsen of Boston, MFS’s ad agency of record.
“The advertising reflects the MFS culture of collaboration and respect for professional investors worldwide. The ads underscore how MFS believes that professional investors play an essential role for their investors and that MFS can help them achieve success,” Allen & Gerritsen chairman Paul Allen said in a statement.
The campaign is global, with key media buys in Canada, Germany, the United Kingdom, and Switzerland as well as the US.
As of Sept. 30, MFS said it managed $303.6 billion in assets on behalf of individual and institutional investors worldwide. MFS is a unit of Sun Life Financial, a large financial services company based in Canada.